At Qincade we specialize in Life Science content strategy and lead nurturing, helping science-led companies drive growth. We achieve higher rates of conversion in the funnel through our proprietary integrated approach to content marketing and lead management.
We know from experience and talking to Marketing Leaders in our sector, that their practices in lead management and nurturing lack attention and rigour. We will work with you to create successful lead-generating and nurturing strategies and introduce processes to transform your business development pipelines.
An effective content marketing strategy in our sector relies on engaging technical content. We know that high-quality, technical writers are hard to find and that scientists buy from scientists. Our writers are PhD-level scientists with marketing expertise, who will create a range of authoritative, valuable, and accurate content (from white papers and tech notes to blog articles) that speaks to your customers.
The ability to benchmark your activities against peers is essential for marketers who want to optimize their spending, drive growth, and stay top of mind. Insights and research are 100% customer and sector-specific. A blend of qualitative and quantitative KPIs should be used to determine the success of your strategy. When you work with us, you can be sure to benefit from current data that will inform every marketing investment and decision.
We are an intoxicating blend of marketers, PhD-level scientists, technical writers, science-savvy designers, and experts with passion and expertise in coding, lead workflow design, CRM and automation. Our Advisory Board is made up of individuals with commercial and leadership expertise from a variety of backgrounds covering scientific R&D, IVD, regulatory, quality, customer experience and customer life-time value.
At Qincade, we believe in only doing marketing that delivers value. We will work closely with you to understand your goals and challenges before developing strategies or recommending strategic or tactical optimizations that deliver measurable results for your business. We want to help every marketing team in this sector obtain the kind of results that you can take straight to the C-Suite with a spring in your step.
I had the pleasure of working with Jen on an article related to our proprietary PCR primer technology. Jen demonstrated an understanding of the audience and was able to articulate the highly technical aspects in a way that was appropriate and accessible to them, and I will absolutely be working with her again in the future if the opportunity arises.
Working with Jennifer Wells on an article about our research endeavors was an absolute pleasure. She was responsive and engaging, which was immensely helpful in translating the technical language of our work into broadly accessible content. Her ability to simplify complex concepts made our research more accessible to the wider audience we were hoping to reach.
As a scientist dedicated to advancing public health through research, I was delighted to work with Jen Wells and Vika Baxter on an article about profiling the HPV virome. They both took the time to understand the nuances of the research and its implications for public health. Their ability to translate our complex scientific research into engaging, accessible content was impressive. By fostering a collaborative working relationship, they produced an article that was both scientifically accurate and also accessible to a wider audience. I highly recommend their services to any scientist or research institution looking to communicate scientific information effectively.”
In promoting the exciting work on 5-minute direct rapid PCR at the point of care, Jen was fantastic in translating the intricate details of our research into content that resonated with a wider audience. Pursuing a point-of-care PCR platform which is suited to results within the timing allocated to patient appointments, is revolutionary. Jen was instrumental in guiding the delivery of the message and has a gift of being able to simplify the process of translating scientific vernacular into high-quality everyday content. It will be a pleasure to work with her in the future and highly recommend Qincade’s services.
Looking to solve your marketing challenges? Let’s talk.
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